Directions to the Alliant Energy Center
From the EAST (I-94)
From I-94 West, take I-90 South to Exit 142A. Travel west on the Beltline (Hwy 12/18) 5 miles to Exit 262 (Rimrock Road).
From the NORTH (I-39/90)
Take I-39/90 south to Exit 142A. Travel west on the Beltline (Hwy 12/18) 5 miles to Exit 262 (Rimrock Road).
From the SOUTHWEST (U.S. Hwy 18/151)
Take Hwy 18/151 north towards Madison. Merge on to the Beltline (Hwy 12/14/18/151) and travel east 4 miles to Exit 262 (Rimrock Road).
From the SOUTH (I-39/90)
Travel north on I-39/90 to Exit 142A. Travel west on the Beltline (Hwy 12/18) 5 miles to Exit 262 (Rimrock Road).
From the WEST (Hwy 12/14)
Follow Hwy 12/14 (the Beltline) to Exit 262 (Rimrock Road).
Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713
Unloading & Parking
Trailers will enter from Alliant Energy Way off of Rimrock Road.
Trailers will turn right before reaching Pavilion 1 as indicated at right.
Head to W Expo Drive and take a left.
Follow W Expo Drive to health check station.
Once health papers and animals have been checked, you will be sent to a station for stalling and unloading as indicated by the numbers.
After unloading, you will be sent to trailer parking as shown.
We are proud to announce our partnership with the Holiday Inn Express and Suites – Madison Central as one of the official hotels for Badger Kick-Off Classic!
The Holiday Inn Express and Suites – Madison Central is located on John Nolen Drive, a short walk to the Alliant Energy Center.
A special rate is available for the guests of the Badger Kick-Off Classic. Click here to reserve a room or by calling 608-709-5050, please refer to group code: [BKO] Room Block Expires: 11/2/2017
Our second official hotel is Clarion Suites at the Alliant Energy Center.
Special Group Rates for the Badger Kickoff Classic-
Studio Suite with 1 King Bed- $139.00+tax
Studio Suite with 1 Queen Beds- $139.00+tax
One Bedroom Suite with 1 Queen bed- $139.00+tax
The Clarion offers a great breakfast buffet each morning, evening social hour with complimentary beer, wine, soda and light snacks.
For reservations guest can give us a call at 608-284-1234 and ask for the Badger Kickoff Classic.
For additional information on the hotel- exhitbitors can go to www.clarionmadison.com or check out their FB page at – https://www.facebook.com/clarionsuitesmadison/